The Inner Gamer Podcast

206: Apex Legends, Death Stranding & Creative Marketing in Games

Episode Summary

Apex Legends is the new battle royale everyone is talking about. Developers and publishers are starting to get a bit more creative with their marketing efforts to get games out the door and Death Stranding is a "miracle" says one film director.

Episode Notes

Respawn Entertainment dropped a bombshell on everyone with the surprise reveal of Apex Legends. It's a free-to-play Battle Royale game that goes up against Fortnite, PUBG and even Overwatch. We played a ton of it and have a lot to see about how this game brings some new quality of life changes that help evolve the genre forward.

In our news, a film director calls Death Stranding a "miracle." Xbox Live is coming to the Switch, Android and iOS for some reason and we speculate why. Meanwhile, Pennsylvania politicians want to tax violent video games as if that would solve the problem.

Our discussion is stemmed from Apex Legends and how they had no lead up marketing for this game and how successful it was. How can this concept be replicated in other games? What about Cyberpunk 2077 being quiet then releasing a 45 min gameplay trailer before going quiet again? How about when P.T. came out of nowhere promoting Silent Hills? There are many different creative ways developers have marketed games. We explore all of these and how they can be applied to future games to put more focus on the game itself rather than the marketing campaign.

Check out video clips of our news every week over at

Show Notes:
2:28 - Apex Legends
31:44 - Gaming News
56:28 - Creative Marketing in Video Games
1:18:45 - Upcoming Video Game Releases

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